Citizens School: Reimagining education for the 21st century
Damayanti Purkayastha, Peter Jacobs, Matt Butterworth
Citizens School developed the brand purpose Power of Choice and ran a PR-led campaign to launch a school in Dubai, enrol 175 students and position itself as a disruptive education brand.
Campaign details
Brand: Citizens School Brand owner: Citizens School Entrant company: MullenLowe MENAIdea creation: Initiative MENA Dubai Market: United Arab Emirates Sector: Educational, universities Media channels:Online display, Search marketing, Radio & audio,...