Citizen Journalism and Market Research: What Participatory Journalism Can Teach the Research Industry

Amrita Sood and Krishan Lathigra

The article discusses the rise of `citizen journalism’, and posits that market researchers are like journalists in that their job is to uncover and understand the truth by listening and asking questions.

Citizen Journalism and Market Research: What Participatory Journalism Can Teach the Research Industry

Amrita SoodGfK NOP Social Research

Krishan LathigraCentral Office of Information

INTRODUCTION

“The rise of citizen journalism will help us listen....

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