Citigroup Inc.: Live Richly campaign

Bridget Kerr

In 2000, US-based financial services company Citibank hired Fallon Worldwide advertising to help reach its one billion customers by 2010 target.

Citigroup Inc.: Live Richly campaign

Bridget Kerr

OVERVIEW

Note: Also see essay for Citibank.

Citibank, a subsidiary of Citigroup Inc., the largest financial-services company in the world, offered consumer and corporate banking services through some 1,400...

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