Citibank: Second Intention marriage

Having recently acquired Credicard, Citigroup wanted to convince cardholders to open a Citibank checking account.

Citibank: Second Intention marriage



Category: Financial Products and ServicesCountry where program ran: BrazilDate program started/ended: 27th April 2007 - 11th January 2008

Product Description: Citibank's checking account offer to Credicard, Diners and Citicard users who do not yet own such an account at that bank.

Advertiser/Client Name: Citibank S.A.Media Channels: DirectMail


Marketplace Challenge:

Credicard S.A. has worked without links with retail banks in Brazil for over 35 years. As of May 2006, both Credicard Citi and Citibank card portfolios started to be managed by a new Citigroup's...

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