Citibank: Identity Theft Solutions campaign

Between 2000-2002, identity-theft related complaints rose by 73% in the USA. This period represented a time of financial angst for Americans.

Citibank: Identity Theft Solutions campaign

Mark Lane

OVERVIEW

Note: Also see essay for Citigroup Inc.

In fall of 2003 Citibank, a subsidiary of Citigroup Inc., the world's largest financial services conglomerate, set out to bolster its consumer divisions'...