Citibank’s Eight Tips to Digitize The Customer Journey

This article shares how Citibank, a global bank with some 200 million customers, is adopting digitisation to better understand the customer journey.

The irony that banks have been slow to move towards digitalisation is not lost on Jerry Blanton, Citibank's Head of Marketing & Experience Design for Citi FinTech in Asia and EMEA.

"Banks are funny because we are probably one of the first industri

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