Citi: Now that you see me

Citi, an American bank, launched True Name, allowing customers in the United States to use their self-identified chosen first name on eligible Citi credit cards without having to undergo a legal name change.

Campaign details

Brand: CitiBrand owner: CitibankLead agency: Publicis New York, Spark FoundryCountry: United StatesIndustries: BanksMedia channels:Content marketing, Newspapers, Online display, Online video, Outdoor, out-of-home, Public relations, Television...

Not a subscriber?

Schedule your live demo with our team today