Campaign details
Brand: CitiBrand owner: CitibankLead agency: Publicis New York, Spark FoundryCountry: United StatesIndustries: BanksMedia channels: Content marketing, Newspapers, Online display, Online video, Outdoor, out-of-home, Public relations, TelevisionBudget: 1 - 3 million
Executive summary
In October 2020, Citi partnered with Mastercard to became the first major U.S. bank to launch the True Name feature, providing customers the ability to use their self-identified chosen first name on eligible Citi Branded credit cards (an option traditionally only available to those who underwent a legal name change) and across customer...