Circuits of cool: how technology is changing young attitudes and behaviours

Content explosion. Multi-tasking.

Circuits of cool: how technology is changing young attitudes and behaviours

Ian StewartMTV Networks Asia, Singapore

Graham SaxtonOTX Research, Media and Entertainment Insights (International), United States


Teens and young adults around the world are multi-tasking like there's no tomorrow. Our diary research among over 8,000 15 to 24 year olds suggests at least four activities are being done at once. When we add up everything that young people are doing over 24 hours we find that they are living a 38 hour day watching television, surfing the net, listening to music, and watching movies, and by and...

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