Circling the square - converting consumer insights into actionable recommendations

This article aims to demonstrate the power of qualitative insights and how they can be converted into actionable recommendations.

Circling the square – converting consumer insights into actionable recommendations

Crystal NathanThe Nielsen Company, Australia

Johanna CampbellFrucor Beverages, Danone, Australia

PREAMBLE

My goal is simple. It is a complete understanding of...

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