Circles Life: Pay what you want

Circles Life, a telco brand, crafted a press release announcing the launch of Pay What You Want mobile plans to empower and amplify the voices of Australians and position itself as a trailblazing 'untelco' that disrupts the industry.

The Brief

Circles Life has firmly established itself as the disruptive force in the telco industry, earning the title of the 'untelco' telco. Its primary goal is to champion the needs of customers by challenging the dominance of major telcos. With a strong commitment to customer satisfaction, the digital telco prioritises its customers above all else.

Amidst the escalating cost of living and the mounting pressures faced by Australians, Circles Life wanted to reaffirm its dedication to customers and differentiate itself from other major telcos. Their aim was to empower customers to take control over their phone plans, giving them...

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