Cimri: Rescue me Cimri

Price comparison site Cimri positioned itself as the consumer's saviour amidst turbulent economic times in Turkey.

Where were we?

Category leader Cimri

Cimri was the most widely used price comparison site and understood the user's expectations. Following closely were Akakçe, En Uygun, Epey, and Fiyatmatik.

Increasing need for comparison sites

With the impact of the pandemic in 2021, the worsening economy in 2022, and rising inflation in 2023, product prices were changing every day, and consumers were losing their perception of what prices should normally be. This situation even led those who claimed not to follow campaigns to use price comparison sites.

The race to capture the growing category and new users

Now, more people were...

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