Cimory: #CucokCucuCimory

Cimory, the dairy brand, launched a new milk product line in Indonesia.

Campaign details

Brand: CimoryLead Agency: TikTokRegion: APAC

Strategy

Objective

In July 2020, Cimory, an Indonesian dairy brand leading in yogurt products launched a new milk product line and wanted to build on their brand's category awareness.

They wanted to reach their audience with two goals in mind:

  1. To increase brand awareness on their newly launched variant milk products (these variety of flavors were not available with other dairy players) among a new audience and
  2. Drive higher digital engagement when offline activations weren't an option.
Target Audience

Cimory chose to target young adults as this audience...

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