A campaign by Cigna, an insurance company, in the USA, increased the number of inquiry calls and customer’s trust by addressing health disparities between different ethnic groups during the pandemic.
Campaign details
Brand: CignaBrand owner: CignaEntrant company: Cigna, BloomfieldIdea creation: McCann New YorkMarket: North AmericaSector: Healthcare services, providersMedia channels:Direct marketing, Events & experiential, Outdoor, out-of-home, Programmatic...
