Cif: Cif Scrub Daddy Launch

Ivory Hermosa, Prasanth Thenna Raj, Luci Palaganas

Cif, a multi-purpose surface cleaning brand, launched its Scrub Daddy product line on the Shopee e-commerce platform in Singapore to increase sales, improve ROAS and establish long-term brand value for customers which can result in repeat purchases, customer satisfaction and brand loyalty.

Campaign details

Brand: Cif Brand owner: Unilever Entrant company: Mindshare Asia Pacific Idea creation: Mindshare Singapore Market: Singapore Sector: Cleaners & detergents Media channels: Social media, Search marketingBudget: Up to 500k

Executive summary

In...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands