Cif: Beautiful when clean

Cif, a French brand of cleaning products, increased brand awareness and brand scores in Turkey by drawing attention to pollution in the seas.

Where Were We?

Since 1985, closely following both consumer needs and the ever-changing life dynamics in the field of home cleaning, Cif has become a part of our lives with the word "to Cif it" with its innovations. Radically changing cleaning habits, Cif has assumed not only the commercial but also the vision leadership of the market. Today, Cif offers its consumers home cleaning solutions with the widest product portfolio in the market, including creams, sprays, gels, floor products, serums, baby products and hygienic wipes.

Why Were We There?

While 57 out of every 100 workers in Turkey get the...

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