Cif: Beautiful when clean project

Cif, a brand of household cleaning products, launched a project to encourage residents in Turkey to maintain cleanliness around cities, and aided in cleaning communal spaces in tent cities following detrimental earthquakes in Istanbul.

Campaign details

Brand: Unilever / CifAgency: SOBRAZ İLETİŞİMRegion: EMEA



The researches show that cleaning spaces contribute to people's well-being. On the other hand, the pollution, which was frequently seen in most populated cities, was negatively affecting the lives of city residents.

In line with Unilever's Sustainable Living Plan, we determined our brand purpose as "contributing to the well-being of people by beautifying living spaces with cleaning" and launched the Beautiful When Clean Project in 2020, which aims to extend the positive feelings from homes to the cities. In order to make a great...

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