CIBC Run for the Cure

Victoria Littler, Brenda Simpson, Monique Giroux, John Jenner, Sandy Delory, Trish Krause, Pam Gilbert, David Adams, Jim Borwick, Melanie Cote, Mark Wardle, Jill Engelman, Willie Wong, Mike Fielding and Carlo D'Ercole

This is the story of a collaboration between a national financial institution looking to focus a portion of its charitable contributions, and a charity needing the resources of a national network to communicate their message.
Agency: PublicisAuthors: Victoria Littler, Brenda Simpson, Monique Giroux, John Jenner, Sandy Delory, Trish Krause, Pam Gilbert, David Adams, Jim Borwick, Melanie Cote, Mark Wardle, Jill Engelman, Willie Wong, Mike Fielding and Carlo D'Ercole

CIBC Run for the Cure

Advertiser: CIBC Run for the Cure Awards: Government & Advocacy - Silver

EXECUTIVE SUMMARY

Business Results Period (Consecutive Months): 2001– 2004.Start of Advertising/Communication Effort: August 2001.Base Period for Comparison: 2000.

This is the story of a collaboration between a national financial institution looking to focus a portion of its charitable contributions, and a charity needing...

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