Church's Chicken Partners with World Championship Wrestling

Leslie C. Fontenot

Describes a spring promotion by Churchs Chicken, the world's second-largest quick-service chicken restaurant.

Churchs Chicken Partners With World Championship Wrestling

A look at the success of our ‘Extreme Access’ promotion

Leslie C. Fontenot, Churchs Chicken

Creating synergy in marketing programs increases the effectiveness of the event. As Director of Sales Promotion & Advertising for Churchs Chicken, I have found that it is very difficult to have successful events without integrated programs. It is also important to identify events that are fun and exciting for your target audience.

Recently, Churchs Chicken announced a spring promotion, the Churchs/World Championship Wrestling Extreme Access game, featuring intense fun, mega food, hot prizes and the excitement...

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