Agency: Tomlin Bean Associates | Authors: Nick Tomlin, Geoffrey Bean, Shan Fisher, Fiona Whitehead and Genna Trentham |
Churchill Square – Destination marketing in Brighton: how brand advertising produced incremental footfall and sales for a regional shopping centre
INTRODUCTION
This is an insight into the power of brand marketing to lift a regional shopping centre from a steady decline in footfall to become a destination of choice for millions of shoppers on the South Coast.
The paper reveals how a creative and cost-effective communications strategy delivered a larger volume of customers and a higher value of turnover for Churchill Shopping...