| Agency: Tomlin Bean Associates | Authors: Nick Tomlin, Geoffrey Bean, Shan Fisher, Fiona Whitehead and Genna Trentham |
Churchill Square - Destination marketing in Brighton: how brand advertising produced incremental footfall and sales for a regional shopping centre
This paper discusses the 2006-07 campaign by Standard Life Investments to increase customers and turnover at the Churchill Square Shopping Centre in Brighton, which was facing a decline on both measures.
