Churchill Insurance: Home and Motor – Mobile Acquisition
CLIENT • Churchill Insurance
THE TEAM • Rachel Dixon, Daisy Chong, Neel Patel, George Dixon, Elizabeth O'Connor, Lauren Shepherd, Lucy Mildwater, Lucy Brooksbank, Sherri Pethurst.
WHAT IS WONDERFUL ABOUT THIS WORK? • As an early entrant to the DR mobile media market, we seized the opportunity to test and learn rapidly to stay ahead of our competitors. We were able to beat CPR targets by 50% and grow spend by 500% between Q4 2009 and Q3 2010, whilst reducing CPR by 26%.
OBJECTIVES• Achieve continuous improvement to...