Church of Jesus Christ of Latter-day Saints: Marketing Programs campaignRobert Schnakenberg
In many ways, the business of religion in America was like any other business. While technically no purchase or transaction took place, at least some people selected a religious denomination in a fashion similar to the way they chose consumer products. Religion, like any product, had to be marketed. One of the most successful practitioners of the marketing of religion was the Church of Jesus Christ of Latter-day Saints, whose tactics and strategies have been compared to those of many Fortune 500 companies.
The Church of Jesus...