Church of Jesus Christ of Latter-day Saints: Marketing Programs campaign

In many ways, the business of religion in America was like any other business. While technically no purchase or transaction took place, at least some people selected a religious denomination in a fashion similar to the way they chose consumer products.

Church of Jesus Christ of Latter-day Saints: Marketing Programs campaign

Robert Schnakenberg

Overview

In many ways, the business of religion in America was like any other business. While technically no purchase or transaction took place, at least some people...