Chupa Chups: Forever Fun

Chupa Chups, the confectionery business, strengthened its brand equity of 'Fun-with-friends' and established itself as a fun, cool brand in India.

Campaign details

Brand: Chupa ChupsBrand owner: Perfetti Van MelleEntrant company: Perfetti Van Melle India, GurgaonIdea creation: In houseMarket: IndiaSector: Confectionery Media channels:Mobile & apps, Outdoor, out-of-home, Packaging & design, Sales...