Chupa Chups – Using a silent puppet to drive word of mouth
SUMMARY
Tasked with the challenge of using a silent puppet to drive word-of-mouth about the new Chupa Chups' brand idea “Life's Less Serious”, we adopted a simple but effective...
Chupa Chups – Using a silent puppet to drive word of mouth
This case details Chupa Chups' efforts to use a silent puppet to drive word-of-mouth about its new brand idea, 'Life's Less Serious'.
