CHUCKIE: Snack n' play

Nestlé CHUCKIE, a chocolate ready-to-drink (RTD) milk product, increased sales and positive sentiment in the Philippines by launching a series of AR-powered edutainment gamified filters to connect children while they were in pandemic-induced lockdowns.

Campaign details

Brand: Nestlé CHUCKIEAgency: NuWorks Interactive Labs, Inc.Entrant Region: APAC



Our strategic objective is to arrest sales decline by providing a fun snack time experience for kids. We did this by creating an interactive...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands