Chrysler Belgium Luxembourg: Dodge - Baby Made On Board

Dodge hoped to successfully launch its new family car, the Journey, but had to make it work with the brand's rather macho image.

Chrysler Belgium Luxembourg: Dodge - Baby Made On Board

BBDO Belgium


Category: AutomotiveCountry where program ran: BelgiumDate program started/ended: 14th June 2008 to 15th March 2009

Product Description: The Dodge Journey is a family car.

Advertiser/Client Name: Chrysler Belgium LuxembourgMedia Channels: Direct MailEmailPrintTV/Video/RadioWeb AdvertisingWeb DevelopmentWebsite:


Marketplace Challenge:

In 2007 we launched Dodge on the Belgian market as THE macho car brand with cars as the Nitro, the Viper and the RAM. Dodge as a brand isn't as big as in...

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