Christmas: it's giving time again
Alex SeronTNS
It is that time of the year again. Christmas is still weeks away, but already the displays are out on the high street, reminders are popping up on your screen while you are browsing the internet and you have yet to decide if you should invite your elderly aunt for the family meal. However, if you look at all Christmas purchases in 2002, 65% were made in December, 25% in November and only 10% before that.
Later shopping, earlier marketing
The current trend is showing that consumers are doing their Christmas...