A BBC survey suggests that three in five people will be planning smaller Christmas celebrations this year; not the news that grocery brands, shoppers and retailers will be hoping for after two years of COVID-impacted Christmases.
So how will the current inflationary environment affect shopper behaviours? What are the opportunities for grocery brands and retailers? How can marketers navigate this latest challenge and win with shoppers at the supermarket shelf?
The great Christmas cutback?
One only has to look at the past couple of years to see how external factors have shaped and shifted shopper behaviour. And although...