Christmas in a cost-of-living crisis: What the 2022 season looks like for grocery

The festive season is a huge revenue generator for the grocery sector. But as inflation causes shoppers to cut costs, food retailers and brands alike will need to think differently about connecting with them.

A BBC survey suggests that three in five people will be planning smaller Christmas celebrations this year; not the news that grocery brands, shoppers and retailers will be hoping for after two years of COVID-impacted Christmases.

So how will the current...

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