Choosing and using agencies

In this introductory article to Admap’s ‘focus on choosing agencies’, the author outlines the issues that should be addressed when selecting an agency, and the reasons for relationship breakdowns.

Choosing And Using Agencies

The marketing services sector is replete with agencies offering advertisers an immense range of creative and media services, either on a solus, specialised basis or, increasingly, across a variety of the different creative...

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