Chocliz X: The Adventures of Detectives Season 2 Integrated Marketing

Chris Guo, Kelly Li, Nora Wang

Ice-cream brand Chocliz grew brand exposure, purchase intent and sales in China through its sponsorship of an immersive detective series on iQIYI.

Dairy products, fats, oils
Greater China
Strategy

Campaign details

Brand: Chocliz Brand owner: Yili Entrant company: MindshareIdea creation: Mindshare Shanghai Market: Greater China Sector: Dairy products, fats, oils Media channels:Packaging & design, Product placement, Mobile & apps, Social media, Online...

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