Chocliz X: The Adventures of Detectives Season 2 Integrated Marketing

Ice-cream brand Chocliz grew brand exposure, purchase intent and sales in China through its sponsorship of an immersive detective series on iQIYI.

Campaign details

Brand: Chocliz Brand owner: Yili Entrant company: MindshareIdea creation: Mindshare Shanghai Market: Greater China Sector: Dairy products, fats, oils Media channels: Packaging & design, Product placement, Mobile & apps, Social media, Online video, Public relations, Sales promotion, Merchandise & free gifts Budget: 1 - 3 million

Executive summary

Ice-cream maker Chocliz had long used content marketing but, in the past, Chocliz’s collaborative projects achieved narrow coverage with its target audience and only provided limited space for the brand to shine.


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