Chocliz X: The Adventures of Detectives Season 2 Integrated Marketing

Ice-cream brand Chocliz grew brand exposure, purchase intent and sales in China through its sponsorship of an immersive detective series on iQIYI.

Campaign details

Brand: Chocliz Brand owner: Yili Entrant company: MindshareIdea creation: Mindshare Shanghai Market: Greater China Sector: Dairy products, fats, oils Media channels:Packaging & design, Product placement, Mobile & apps, Social media, Online...

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