Chock full o'Nuts Corporation: Chock Full O'Nuts Jingle campaign

"Chock full o'Nuts is that / Heavenly Coffee, / Heavenly Coffee, / Heavenly Coffee. / Chock full o'Nuts is that / Heavenly Coffee, / Better Coffee a millionaire's / money can't buy." This jingle has been used in Chock full o'Nuts advertising for more than 40 years.

Chock full o'Nuts Corporation: Chock Full O'Nuts Jingle campaign

Sally Cobau

Overview

"Chock full o'Nuts is that / Heavenly Coffee, / Heavenly Coffee, / Heavenly Coffee. / Chock full o'Nuts is that / Heavenly Coffee, / Better Coffee a millionaire's / money can't buy." This jingle has been used in Chock full o'Nuts advertising for more than 40 years. It was written for the coffee company in 1953 by Bernie Wayne and Bill Silbert, the duo that created "There She Is, Miss America," among other venerable American tunes. They based the jingle on their popular song "That Heavenly Feeling." The...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands