Chips off the old blocks: Madison Avenue looks to Wall Street
When it comes to the mechanics of media buying and selling, Madison Avenue has long been envious of another industrial neighbourhood: Wall Street. For years, big ad agencies and their...
Chips off the old blocks: Madison Avenue looks to Wall Street
In his regular review of the U.S. media scene, Joe Mandese discusses the resurgence of interest in media-buying exchanges, to make media buying more efficient and transparent.
