Chipping Away At Brand Equity
Laurie YoungPricewaterhouseCoopers UK
Brands are probably the most enduring and powerful contributions to business ever created by the marketing profession. Many thousands of different branded products or services...
Laurie YoungPricewaterhouseCoopers UK
Brands are probably the most enduring and powerful contributions to business ever created by the marketing profession. Many thousands of different branded products or services...
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