Chipotle Mexican Grill: Discord career fair

Chipotle, a restaurant chain, launched a campaign in the US to connect with Gen Z to innovate the job-hunting process.

Chipotle X Discord Virtual Career Fair

In early 2021, restaurants all over the nation faced an unprecedented labor shortage. Chipotle has some of the best employee benefits and pay in the industry, but needed a way to connect with Gen Z, as career fairs and hiring events were put on pause.

Chipotle innovated the job-hunting process and turned to Gen-Z chat platform Discord to create a virtual career fair, becoming one of the first brands to do so. Over 30 HR professionals from Chipotle joined to staff the event and answer questions in real-time.

To excite prospective Chipotle employees, we...

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