Chinese consumers, brands and the MNC learning curve
Tom DoctoroffJWT
Prior to the late 1990s, local brands – three-dimensional entities carrying intangible equity – did not exist. Of course, local trademarks littered (state-owned) supermarkets...
Tom DoctoroffJWT
Prior to the late 1990s, local brands – three-dimensional entities carrying intangible equity – did not exist. Of course, local trademarks littered (state-owned) supermarkets...
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