Chinese brands lead sponsorship investment in the 2022 FIFA World Cup

Celeste Huang

GlobalData analysed sponsorship of the 2022 FIFA World Cup in Qatar.

The 2022 FIFA men’s World Cup in Qatar is estimated to have delivered $1.1bn in sponsorship income so far, representing a 16% revenue reduction since the 2014 World Cup, according to analysis by GlobalData. 

As reported in WARC’s 2020 Global Ad Trends: Sponsorship report, brands continued to invest heavily in the 2018 World Cup hosted in Russia, despite a number of scandals and controversies. In 2018, $1.14bn sponsorship revenue was earned, with two in five sponsors being Asian brands, most of which were Chinese companies. 

The same can be seen for the 2022 FIFA...

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