Chinese Brands Going Global - Success Factors Now and the Future

Once known only as a manufacturing hub for International brands, China has increasingly launched brands into the global marketplace over the past many years.

Chinese Brands Going Global – Success Factors Now and the Future

Thomas Isaac and Justin Szeto


Richard Thomas is Chairman of the HK4As, as well as President & CEO of DDB Group Hong Kong & Guangzhou. Richard has worked in multiple markets from Asia to the USA, Europe and the Pacific. Richard is passionate about the value HK4As member agencies can bring to Chinese business and brands, as they look to expand and grow their brand profile and business opportunities.

As we all look towards a future where China and Chinese businesses play an ever increasing role...

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