Chinese appliance brand Vatti's weird wager on France's World Cup win pays off

The little-known appliance maker Vatti capitalised on France's win in the 2018 FIFA World Cup, gambling on a marketing activation that paid off in absolute returns.

Campaign details

Award name: ROI FestivalAward category: Online-Offline Integration with E-commerceAward level: Grand Prix 2019Brand: VattiBrand owner: VattiAgency: Z+ GuangzhouCampaign name: ‘If France Wins, Vatti Refunds’Industry category: Home appliancesJune 2018: RMB 20-50 million: China

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