China's Online Video Services: Viable Medium or Laboratory?

About 320m Chinese consumers are estimated to watch an average of one hour's worth of online video every day, and this paper profiles the opportunities and challenges of China's online video market.

China's Online Video Services: Viable Medium or Laboratory?

David Wolf

There is a blaze of excitement around China’s online video industry that makes YouTube and Hulu look like pale imitators lurking in the shadows of the industry Following back-to-back IPO announcements by the two largest independent online video sites in the PRC, and, the world’s investors and media industry are getting a close look at what may be the future of media in China.

Continuing losses in the sector and the spectre of a capricious government regulator may put off investors. But for marketers,...

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