China’s Gen Z internet users grow to 342 million, consuming seven hours of online media per day

A recent media consumption report by QuestMobile on Chinese Gen Z in 2022.

The number of active Gen Z online users in Chinahas grown 60% to 342 million in four years. The group consumes seven hours of digital media per day per capita, nearly 160 hours per month on average, according to a recent Gen Z media habit analysis by QuestMobile....

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