China’s big problem: growing old before growing rich

Aruna Natarajan

This paper discusses the emerging demographic problems in China, and the effect they will have on marketing.

China's big problem: growing old before growing rich

Aruna NatarajanMindShare Shanghai

In November 2005, Jerry Chen bought a minivan. By doing so, he joined thousands of other Chinese people who did the same and helped the multi-purpose vehicle (MPV) segment...

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