China: a brief statistical sampler

This article provides some top-line statistics about China. It covers items including: population, the major cities, the economy, consumption, household expenditure, ownership of durables, consumer brands, expenditure and attitudes, advertising expenditures, the top advertisers, and the size of the research market.

China: a brief statistical sampler

Official statistics on China should be viewed as indicative rather than definitive, and this applies more specifically to some categories than others. In a huge country with, still, a large rural population that lives...