China: a brief statistical sampler

This article provides some top-line statistics about China. It covers items including: population, the major cities, the economy, consumption, household expenditure, ownership of durables, consumer brands, expenditure and attitudes, advertising expenditures, the top advertisers, and the size of the research market.

China: a brief statistical sampler

Official statistics on China should be viewed as indicative rather than definitive, and this applies more specifically to some categories than others. In a huge country with, still, a large rural population that lives at the margins of the formal economy, a degree of uncertainty is inevitable. Statistics that may be critical to a business plan should be reviewed and, if possible, checked by cross-referencing other sources, or by formal market research.

POPULATION

Thanks to the 'one-child' policy, China's population is growing only slowly, though at over 1.3 billion, it accounts for one-fifth of the...

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