Chiltern Railways Clubman Launch

This paper studies the successful positioning of a Clubman train service between Birmingham and London.
Agency: McCannEricksonAuthor: Not credited
 

Area Awards 2001 Bronze

Chiltern Railways

Clubman Launch (September 1998 September 1999)

 

Summary

Chiltern Railways launched the Clubman service in September 1998. A Birmingham London rail service with...