Chili’s Grill & Bar – I want my baby back ribs

Following years of growth from existing and new restaurants, Chili’s Grill & Bar, found by 2005, that category dynamics for casual dining restaurants (CDRs) had noticeably declined.

Restaurants & takeaways
United States
Strategy

Chili's Grill & Bar – I want my baby back ribs

ROUGH WATERS

For years Chili's Grill & Bar enjoyed strong growth from both existing restaurants and new units. But by 2005, category dynamics had changed. Many casual dining restaurants (CDRs)...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

Get a demo