Children’s Responses to Gender-Role Stereotyped Advertisements
Aysen Bakir, Jeffrey G. Blodgett and Gregory M. Rose
Research indicates that adult’s gender-role perceptions can influence their responses toward different types of advertising appeals; however, it is not known whether the same is true for young children.
Children's Responses to Gender-Role Stereotyped Advertisements
Aysen BakirIllinois State University
Jeffrey G. BlodgettNorth Carolina A&T State University
Gregory M. RoseUniversity of Washington, Tacoma
Young children constitute a substantial market segment....
