Children’s Responses to Gender-Role Stereotyped Advertisements

Research indicates that adult’s gender-role perceptions can influence their responses toward different types of advertising appeals; however, it is not known whether the same is true for young children.

Children's Responses to Gender-Role Stereotyped Advertisements

Aysen BakirIllinois State University

Jeffrey G. BlodgettNorth Carolina A&T State University

Gregory M. RoseUniversity of Washington, Tacoma

Young children constitute a substantial market segment....

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