Children’s influence on parental purchase decisions: Scale development and validation

The article concentrates on the delineation between children's participation and children's influence in a family purchasing process.

Corresponding author:

Vytautas Dikcius, Faculty of Economics and Business Administration, Vilnius University, Sauletekio ave. 9, LT 10222 Vilnius, Lithuania.

Email: vytautas.dikcius@evaf.vu.lt

The field of research on children's influence on parental pur

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands