Children of Female Prisoners Association: Breakchains With Blockchain

Breakchains with Blockchain, an NFT collection, increased engagement, reach and earned media by telling the stories of women imprisoned for defaulting on loans.

Campaign video: Children of Female Prisoners Association – Breakchains With Blockchain

Selected creative: Children of Female Prisoners Association – Breakchains With Blockchain

Credits

Creative Agency: Horizon FCB Dubai Account Director: Sarah Nassar Art Director: Jonathan Cruz Associate Creative Director: Jonathan Cruz Creative Director: Rodrigo Leal Rodrigues Executive Creative Director: Rodrigo Leal Rodrigues General Manager: Reham Mufleh Illustrator: Fady Youssef Rofaeel Senior Arabic Copywriter: Bassam Doss Senior Art Director: Zayd Abidi Senior Copywriter: Lucy Elder Traffic Manager:Rosemarie Jimenez...

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