Children of Female Prisoners Association: Breakchains with blockchain

Breakchains with Blockchain, an NFT collection, increased engagement, reach and earned media by telling the stories of women imprisoned for defaulting on loans.

Campaign video: Children of Female Prisoners Association – Breakchains with blockchain

Selected creative: Children of Female Prisoners Association – Breakchains with blockchain

Credits

Media agency: Horizon FCB DubaiAccount Director: Sarah NassarArt Director: Jonathan CruzAssociate Creative Director: Jonathan CruzCreative Director: Rodrigo Leal RodriguesExecutive Creative Director: Rodrigo Leal RodriguesGeneral Manager: Reham MuflehSenior Arabic Copywriter: Bassam DossSenior Art Director: Zayd AbidiSenior Copywriter: Lucy ElderTraffic Manager:Rosemarie Jimenez...

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