Children and TV Commercials

This working paper, which is sponsored by the Institute of Marketing - Copenhagen Business School, is based on results from our final MS thesis, Master of Science in Marketing, with focus on 'Children & TV-Commercials'.
  

Children and TV Commercials

Lars RandrupandKien Trung LacCopenhagen Business School

Introduction

Since 1988 when the Danish national TVchannel, TV2, first ever broadcasted TVcommercials in Denmark, TVcommercials has become a huge factor of...