Child Cancer Foundation Annual Appeal 2006 - Fight the Monster
Category:Agency:Advertiser: | Charity / Not For Profit / Public Service DDB New Zealand and WRC Child Cancer Foundation |
SUMMARY
This year's annual appeal for the Child Cancer Foundation demonstrates how an agency can use its insight to deliver a focussed campaign that produces outstanding results in a very competitive environment.
Like many other charities, the Child Cancer Foundation, relies heavily on its annual appeal to bring in much needed funds. Yet this campaign always had a tall order to fill. DDB New Zealand and WRC had to...