Child Cancer Foundation – Bravery Beads

The Child Cancer Foundation knew it was working for a good cause, but it was also operating against a high number of other highly worthwhile charities competing for New Zealanders' money: in 2006 alone, there were 35 charities advertising on television, each offering good reasons to donate top their particular objectives.

Child Cancer Foundation – Bravery Beads


Charity/Not for Profit/Public Service DDB New Zealand Ltd Child Cancer Foundation Bravery Beads


There is no doubt that the Child Cancer Foundation is a worthy cause. However there are many other worthwhile causes too. In 2006 alone there were 35 charities advertising on television. All of them bombarding New Zealanders with good reasons to part with their hard earned cash.

Earlier this year, the Child Cancer Foundation (CCF) had just seven days to stand out and prove it was more deserving than others. Just seven days...

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